Offset Printing

Offset Printing

Offset printing or offset lithography is the procedure of mass production printing in which the images on metal plates are transferred or offset to rubber blankets or rollers and then to the print media. The printing technique is called offset because it does not transfer ink directly onto pieces of paper as other printing methods do. Offset printing uses four coloured inks called process colours - cyan, magenta, yellow and black. With offset printing, you can expect a high-quality printed image every time. The printer operator can control the ink flow across the colour plates so that there are fewer wasted prints and contrast issues. As a result, you get flawless images on every piece. Offset printing is commonly used for printing newspapers, magazines, brochures, stationery and books. Compared to other printing methods, offset printing is best suited for economically producing a large volume of high-quality prints in a manner that requires little maintenance. Offset printing offers excellent photographic quality and can be printed on all kinds of papers. Offset printing is rightly considered the best technique for printing multiple colours for full-scale photographic advertisements. Offset printing offers more options for ink, material and finishes and hence is a very flexible method. It also handles a variety of larger-size prints. Offset printing provides accurate colour matching and hence is perfect to reproduce logos and colour-specific images. The tremendous advantages of offset printing make it the best candidate for your high-volume printing needs.